I’m an Australian Creative Director based in New York, originally from Melbourne. I work across visual identity, motion, and design systems, building creative frameworks that operate across products, campaigns, and evolving brands.
At BUCK, I’ve led projects for Apple, Google, IBM, Meta, Microsoft, and the NBA. Much of that work has been developed in close partnership with internal brand, marketing, and product teams, shaping creative direction and scalable systems across complex organisations.
I think about how my work moves across platforms, evolves over time, and stays coherent as more teams contribute to it.
Before BUCK, I spent a decade at Melbourne studio XYZ as Animation Director and later Creative Director, leading teams across film, design, and motion.
