Google Insight Studio

Internal Product Identity

Visual Identity
System

Role: Creative Director

Role:
Creative Director

Google Insight Studio brought together a growing ecosystem of internal UX research tools into a single, more expressive identity system.


The platform supported both the people creating research and the teams consuming it, bringing greater clarity and cohesion across the broader ecosystem.

Google Insight Studio is a UX research platform designed to capture and surface insight across teams.

Built for an internal audience at Google, the identity combines structured grids with expressive geometric forms that expand, cluster, and evolve across product, brand, and launch communications.

A SYSTEM BUILT AROUND INSIGHT

The identity system was designed to scale across product, communication, and internal marketing surfaces.

Layered compositions, modular structures, and flexible color relationships created a visual language that could scale across multiple tools while maintaining clarity and energy.

INFORMATION AS A VISUAL SYSTEM

Metrics, figures, and research data became part of the visual language itself. Graphic components were designed to surface information clearly while extending the identity across dashboards, presentations, and internal communication tools.

ACROSS PRODUCT, BRAND & LAUNCH

The system scaled across marketing, motion, product-adjacent surfaces, and launch materials. A flexible kit of parts supported campaign graphics, interface applications, and environmental branding.

Signal-green accents reference UX wayfinding systems, helping the identity stand apart within Google’s broader ecosystem while maintaining clarity and precision.

The system scaled across marketing, motion, product-adjacent surfaces, and launch materials. A flexible kit of parts supported campaign graphics, interface applications, and environmental branding.

Signal-green accents reference UX wayfinding systems, helping the identity stand apart within Google’s broader ecosystem while maintaining clarity and precision.