Product Illustration System
A flexible illustration system developed for Google’s My Ad Center, designed to make advertising and privacy controls feel more approachable and human.
Built in partnership with Google and the team at BUCK, the work introduced a scalable visual language across onboarding flows, educational moments, and product surfaces.
MAKING PRIVACY FEEL HUMAN
Privacy settings are often communicated through rigid interfaces and technical language. The challenge was to create illustrations that felt clear and trustworthy without becoming cold or instructional.
Softer environments, tactile forms, and subtle visual metaphors helped introduce moments of familiarity throughout the experience.
A FLEXIBLE ILLUSTRATION SYSTEM
The system was built from a modular set of shapes, objects, and environments that could scale across onboarding flows, educational moments, and product surfaces.
Designed to work across both light and dark mode, the illustrations balanced consistency with enough flexibility to support a wide range of topics and interaction states.
