Microsoft

Cross-Platform Creative Direction

Role: Creative Director

Role:
Creative Director

Over several years, I led creative direction across a wide range of work for Microsoft, spanning campaign launches, keynote films, device storytelling, product visualization, and design systems.

The work often sat between product and marketing, translating complex technologies into clearer visual communication across multiple platforms and audiences.

Built in partnership with Microsoft’s product, brand, and marketing teams, the work balanced product accuracy with broader brand and communication goals.

DESIGN SYSTEMS

For Microsoft Cloud, we developed a flexible visual system designed to scale across marketing and product surfaces.

A modular toolkit of gradients, UI containers, materials, and graphic structures created a consistent foundation across campaigns, interfaces, and presentations.

For Microsoft Cloud, we developed a flexible visual system designed to scale across marketing and product surfaces.

A modular toolkit of gradients, materials, UI containers, and graphic structures created a consistent foundation across campaigns, interfaces, and launch communications.

DEVICE STORYTELLING

Across multiple launches, the work focused on product-accurate storytelling for Microsoft hardware and device experiences.

PRODUCT EXPRESSION IN MARKETING

For Microsoft 365, Teams, and AI-focused campaigns, product interfaces were simplified into more expressive visual systems designed for storytelling and motion.

MOTION AND LAUNCH FILMS

The work also extended into launch films, keynote visuals, and motion-led storytelling for Microsoft products and campaigns.